How our training gives you The Business Edge

  1. To deliver a business outcome you must be able to influence people.
  2. The power to influence starts with elite level, ‘life or death’ listening skills.
  3. The listening skills we teach allow you to turn the information someone unknowingly reveals (even on first meeting) into intelligence.
  4. Intelligence so revealing that within a very short time, you can develop a profound understanding of the other person and how they see the world.
  5. Which gives you a unique power to influence them - by selling them a solution that appeals to their deeply held values and beliefs, rather than your own.

Discover more about our courses.

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All our courses are based on this proposition, so every delegate leaves with an evidence-based Business Edge.

Profile of Philip Williams

Learn about our hostage negotiator trainers

Meet Sean Cunningham



Awarded Order of the British Empire (OBE) for International Hostage Negotiation

Click below to find out more about Sean and the hostage negotiators who run our courses.

Meet the Institute trainers
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“You trained Claire yesterday and today she used the skills with a prospective donor. The result? £45,000! That’s a lot of children helped!”
Alison Pemberton, Head of Major Giving, NSPCC
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